Premium baby care that’s kind to your baby and the planet
Founded in February 2022 and based in Kigali, Rwanda, Toto Safi creates premium baby care essentials and apparel that unite exceptional craftsmanship with environmental responsibility. Our thoughtfully designed collection includes premium baby clothing, organic bamboo and premium hooded baby towels, ultra-soft washcloths, innovative reusable diapers, and eco-conscious hygiene essentials.
We believe that caring for your baby shouldn’t mean compromising the world they’ll inherit. That’s why we leverage technology to support the production and adoption of locally-made sustainable products, including our signature reusable diapers.
We’re building a community and movement of caregivers—especially mothers—who are rethinking baby care in an inclusive way that creates positive impact for people and the planet, making sustainable baby care mainstream across Africa and beyond.